Affiliates

As an operator focused on responsible growth and long-term partnerships, Viking Luck welcomes publishers, streamers and marketing partners to join our affiliate programme. The initiative is designed to create mutually beneficial relationships that reward high-quality traffic and sustained collaboration. Partners will find transparent reporting, dedicated account management and a flexible framework to scale promotions while adhering to regulatory and brand standards. Our approach balances commercial incentives with compliance and brand protection, making this an attractive opportunity for affiliates targeting the UK and other regulated markets.

Purpose of the Affiliate Programme

Our affiliate programme exists to build lasting partnerships that drive compliant customer acquisition and retention. The programme supports partners who deliver responsible, high-value traffic and content, enabling joint growth through clear performance metrics and shared commercial goals.

Partnership Benefits

Partners gain access to a structured programme that rewards performance and longevity. Benefits include a dedicated account manager, priority access to new campaigns, promotional assets tailored for different channels and guidance on compliant messaging suitable for the UK market.

Commission Structure

General principles

Commissions are based on transparent, performance-driven models that align incentives for both parties. We offer flexible schemes that can be adapted as partnerships mature, including revenue-share and hybrid arrangements. Exact rates are negotiated per partner account and reflect traffic quality and conversion outcomes.

Tracking and Reporting Transparency

Reliable tracking and clear reporting form the foundation of our programme. We provide real-time dashboards and periodic statements so partners can monitor clicks, conversions and revenue attribution. Any discrepancies are handled promptly through our support channels to maintain trust and accuracy.

Marketing Support and Tools

Marketing resources are supplied to help partners convert effectively while remaining compliant. Assets include creative banners, landing page templates, pre-approved copy, and UTM tagging recommendations. Technical integration support is available for affiliate networks and bespoke setups.

Long-term Cooperation and Partner Relationships

Our focus is on sustainable, long-term cooperation rather than short-term gains. Performance reviews, joint planning sessions and bespoke incentive programmes help scale successful partnerships. Open communication and regular feedback loops ensure we adapt to market shifts and evolving partner needs.